CSK's Global BidMaster™ Program (online)
The ultimate professional curriculum in the bid/proposal space
Designed for new hires and seasoned professionals, this program framework provides all the methods, tools and structures to cover the entire proposal process, from RFP analysis to document production, from proposal office installation to proposal presentation.
Spanning 12 weeks, 10 modules contain loads of hands-on examples and best practice guidance to develop winning proposals — all aligned with APMP's Body of Knowledge (Association of Proposal Management Professionals) as well as with CSK's BidMaster™ framework.
Participants learn effective strategies for preparing and submitting winning proposals. They get practical tools to manage any bid process, ultimately leading to more successful and competitive bid submissions.
The program includes:
1️⃣ access to 12 interactive live online sessions à 60 to 180 minutes with proposal legend Chris Kälin, the author of The Ultimate Bid and Proposal Compendium
2️⃣ free access to all session recordings
3️⃣ free access to the CSK Knowledge Portal
4️⃣ free copy of the Ultimate Bid and Proposal Compendium (eBook 400+ pages)
5️⃣ free access to all course slides (350+ slides)
6️⃣ free CSK Glossary (300+ terms)
7️⃣ Credly Digital Credentials: Digital Badge and individual, verified PDF course confirmation
8️⃣ optional end-of-program exam: Become a Certified BidMaster™ (including additional Digital Badge and individual, verified PDF certificate)
9️⃣ access to exclusive WhatsApp community
for those who are APMP certified: 22 CEUs/CPDs
CSK BidMaster™ Program - Course Flyer
- Session 1: Understanding the fundamentals of modern bid management
- Session 2: Taking the customer’s perspective
- Session 3: Developing your proposal plan and mastering the bid/proposal process
- Session 4: Planning and developing compelling content: The Storyline™ Approach
- Session 5: Tactical pricing and value creation
- Session 6: Truly compelling Executive Summaries
- Session 7: Producing the final proposal with maximum impact
- Session 8: Creating appealing proposal graphics
- Session 9: Successful negotiations for bidders
- Session 10: Powerful proposal presentations
For everyone in the bid/proposal space: for experienced professionals as well as for new hires
It is for everyone involved in proposal development, regardless of the industry (bid/proposal managers, writers, contributors, coordinators).
On-line and interactive
Modules are between 60 and 180 minutes, depending on the topic. Participants can either book the entire series (at a discounted rate) or select specific modules.
The format combines the cost benefit of a typical web-based solution with the advantages of an on-site training. As opposed to other typical online training concepts, it provides interactive access to a real trainer delivered over the web. This means participants can resolve issues in real time and comprehension and retention is increased. To compensate with the potential disadvantage of the fact that you might not be able to attend the session, we record all sessions for you so that you still have access to the same content, too.
Book Single Sessions or the Entire Series
Participants can either book the entire series (at a discounted rate) or select specific modules.
Note: In our broadcasting studio, we are using the most advanced tools and techniques to provide you with an outstanding webinar experience. This makes sure, you will be leveraging your preciouse time to acquire lots of best practices while enjoying each session.
Please contact us for dedicated courses for your organisation!
- Session 1: Understanding the fundamentals of modern bid management
- Session 2: Taking the customer’s perspective
- Session 3: Developing your proposal plan and mastering the bid/proposal process
- Session 4: Planning and developing compelling content: The Storyline™ Approach
- Session 5: Tactical pricing and value creation
- Session 6: Truly compelling Executive Summaries
- Session 7: Producing the final proposal with maximum impact
- Session 8: Creating appealing proposal graphics
- Session 9: Successful negotiations for bidders
- Session 10: Powerful proposal presentations
Digital Badge and Individual Course Certificate (PDF)
Upon completion of the curriculum, all attendees of the complete program will receive an individual Certificate of Participation as a PDF document. They will also be provided with a Credly Digital Badge to publicly prove your participation, at no further cost:
- Digital badges don’t expire.
- The authenticity of your achievement can be easily and instantly verified by third parties.
- Share your badge in your LinkedIn profile (under Licenses and Certifications) or on other major social media platforms, or in your CV/resume or email signature.
APMP CEUs/CPDs
Each session is eligible for 1-3 APMP CEUs/CPDs (total 22).
Please APMP's website to see how to collect and log your APMP CEUs/CPDs to maintain your certification. The complete program is valid for 22 CEUs/CPDs.
Optional: End-of-program assessment - Become a Certified BidMaster
As an option, participants of the entire program can sit the end-of-program assessment, free of charge. Successful candidates receive a Certified BidMaster™ Digital Badge and an individual Certificate of Achievement in PDF format. This exam is exclusive to attendants of this course curriculum.
To become a Certified BidMaster™, participants need to:
- Attend at least 70% of the modules as a live participant.
- Sit the 90 minutes end-of-training assessment and achieve at least Bronze level
- Submit a proposal text sample based on a given scenario
Your Host and Trainer
Christopher S. Kälin is a global authority on bid and proposal management.
He gives public and corporate seminars, conducts live and virtual training programmes on how to win more business with convincing proposals and bid management best practices. He has worked with companies around the world to improve their success rate, creating over 50 billion dollars in business.
He was co-founder and chairman of the APMP DACH chapter and Regional Director for Europe/Africa. He is APMP certified at the Professional Level (CPP APMP) and is an APMP Approved Trainer. In 2013, he also received the prestigious Fellows Award.
He is the author of The Ultimate Bid and Proposal Compendium, the most comprehensive reference book in the bid and proposal space.
Your Investment
Single Module
one module of choice
- optional access to session recordings
- optional online access to course slides
from EUR 129 / USD 139
All Modules
entire webinar series, 10 modules
- free access to all session recordings
- free access to the CSK Knowledge Portal
- free copy of the Ultimate Bid and Proposal Compendium (eBook 400+ pages)
- free access to all course slides
- free CSK Glossary (300+ terms)
- Credly Digital Credentials: Digital Badge and individual, verified PDF course confirmation
- optional end-of-program exam: Become a Certified BidMaster™ (including additional Digital Badge and individual, verified PDF certificate)
EUR 2490/ USD 2590
BLACK NOVEMBER DEAL: -25%
(automatically subtracted in webstore)
Dates and Times of Class of 2024, Series III (starting 13 September 2024)
Friday, September 13, 2024
Module 1
Understanding the fundamentals of modern bid management (75-90 minutes)
Friday, September 13, 10:00 ET/EDT (Eastern US), 03:00 p.m. BST (London), 16:00 CEST (Berlin, Paris, Johannesburg), 19:30 IST (India)
Friday, September 13, 2024
Friday, September 20, 2024
Module 2
Taking the Customer's Perspective (75-90 minutes)
Friday, September 20, 2024, 10:00 ET/EDT (Eastern US), 03:00 p.m. BST (London), 16:00 CEST (Berlin, Paris, Johannesburg), 19:30 IST (India)
Friday, September 27, 2024
Module 3
Developing your proposal plan and mastering the bid/proposal process (about 120 minutes)
Friday, September 27, 2024, 10:00 ET/EDT (Eastern US), 03:00 p.m. BST (London), 16:00 CEST (Berlin, Paris, Johannesburg), 19:30 IST (India)
Friday, September 27, 2024
Friday, October 4, 2024
Module 4
Planning and developing compelling content: The Storyline™ Approach (150-180 minutes)
Friday, October 4, 2024, 10:00 ET/EDT (Eastern US), 03:00 p.m. BST (London), 16:00 CEST (Berlin, Paris, Johannesburg), 19:30 IST (India)
Friday, October 25, 2024
Module 5
Tactical pricing and value creation (75-90 minutes)
Friday, October 25, 2024, 10:00 ET/EDT (Eastern US), 03:00 p.m. BST (London), 16:00 CEST (Berlin, Paris, Johannesburg), 19:30 IST (India)
Friday, October 25, 2024
Friday, November 8, 2024
Module 6
Truly compelling Executive Summaries (75-90 minutes)
Friday, November 8, 2024, 10:00 ET/EST (Eastern US), 03:00 p.m. GMT (London), 16:00 CET (Berlin, Paris, Johannesburg), 20:30 IST (India)
Friday, November 15, 2024
Module 7
Producing the final proposal with maximum impact (about 60 minutes)
Friday, November 15, 2024, 10:00 ET/EST (Eastern US), 03:00 p.m. GMT (London), 16:00 CET (Berlin, Paris, Johannesburg), 20:30 IST (India)
Friday, November 15, 2024
Friday, November 22, 2024
Module 8
Creating appealing proposal graphics (75-90 minutes)
Friday, November 22, 2024, 10:00 ET/EST (Eastern US), 03:00 p.m. GMT (London), 16:00 CET (Berlin, Paris, Johannesburg), 20:30 IST (India)
Friday, November 29, 2024
Module 9
Successful negotiations for bidders (150-180 minutes)
Friday, November 29, 2024, 10:00 ET/EST (Eastern US), 03:00 p.m. GMT (London), 16:00 CET (Berlin, Paris, Johannesburg), 20:30 IST (India)
Friday, November 29, 2024
Friday, December 6, 2024
Module 10
Powerful proposal presentations (150-180 minutes)
Friday, December 6, 2024, 10:00 ET/EST (Eastern US), 03:00 p.m. GMT (London), 16:00 CET (Berlin, Paris, Johannesburg), 20:30 IST (India)
Dates and Times of Class of 2025, Series I
Friday, March 7, 2025
Module 1
Understanding the fundamentals of modern bid management (75-90 minutes)
Friday, March 7, 2025, 10:00 a.m. ET/EST (Eastern US), 03:00 p.m. GMT (London), 16:00 CET (Berlin, Paris, Johannesburg), 20:30 IST (India)
Friday, March 7, 2025
Friday, March 14, 2025
Module 2
Taking the Customer's Perspective (75-90 minutes)
Friday, March 14, 2025, 11:00 a.m. ET/EDT (Eastern US), 03:00 p.m. GMT (London), 16:00 CET (Berlin, Paris, Johannesburg), 20:30 IST (India)
Friday, March 21, 2025
Module 3
Developing your proposal plan and mastering the bid/proposal process (about 120 minutes)
Friday, March 21, 2025, 11:00 a.m. ET/EDT (Eastern US), 03:00 p.m. GMT (London), 16:00 CET (Berlin, Paris, Johannesburg), 20:30 IST (India)
Friday, March 21, 2025
Friday, March 28, 2025
Module 4
Planning and developing compelling content: The Storyline™ Approach (150-180 minutes)
Friday, March 28, 2025, 11:00 a.m. ET/EDT (Eastern US), 03:00 p.m. GMT (London), 16:00 CET (Berlin, Paris, Johannesburg), 20:30 IST (India)
Friday, April 4, 2025
Module 5
Tactical pricing and value creation (75-90 minutes)
Friday, April 4, 2025, 10:00 a.m. ET/EDT (Eastern US), 03:00 p.m. BST (London), 16:00 CEST (Berlin, Paris, Johannesburg), 19:30 IST (India)
Friday, April 4, 2025
Friday, April 11, 2025
Module 6
Truly compelling Executive Summaries (75-90 minutes)
Friday, April 11, 2025, 10:00 a.m. ET/EDT (Eastern US), 03:00 p.m. BST (London), 16:00 CEST (Berlin, Paris, Johannesburg), 19:30 IST (India)
Friday, May 9, 2025
Module 7
Producing the final proposal with maximum impact (about 60 minutes)
Friday, May 9, 2025, 10:00 a.m. ET/EDT (Eastern US), 03:00 p.m. BST (London), 16:00 CEST (Berlin, Paris, Johannesburg), 19:30 IST (India)
Friday, May 9, 2025
Friday, May 16, 2025
Module 8
Creating appealing proposal graphics (75-90 minutes)
Friday, May 16, 2025, 10:00 a.m. ET/EDT (Eastern US), 03:00 p.m. BST (London), 16:00 CEST (Berlin, Paris, Johannesburg), 19:30 IST (India)
Friday, May 23, 2025
Module 9
Successful negotiations for bidders (150-180 minutes)
Friday, May 23, 2025, 10:00 a.m. ET/EDT (Eastern US), 03:00 p.m. BST (London), 16:00 CEST (Berlin, Paris, Johannesburg), 19:30 IST (India)
Friday, May 23, 2025
Friday, May 30, 2025
Module 10
Powerful proposal presentations (150-180 minutes)
Friday, May 30, 2025, 10:00 a.m. ET/EDT (Eastern US), 03:00 p.m. BST (London), 16:00 CEST (Berlin, Paris, Johannesburg), 19:30 IST (India)