Chris Kälin speaking at APMP Florida Sunshine's Chapter Event

Christopher S. Kälin will be sharing CSK's knowledge on customers' decision making during the quarterly Chapter Event of the APMP Florida Sunshine Chapter on June 13, 2023.

The Magic Behind Customer Decision Making and How To Win the Game

Despite the fact that buying organisations have made a dramatic shift in the way they make purchasing decisions over the last years, most sales executives haven't adapted properly, yet.
In this entertaining and informative presentation, Chris focuses on how your customer's buying centre perceives your sales messages and why typical sales twaddle (sorry!) is often perceived as dull and useless. Learn how to truly understand your client's decision making process -and the science (!) behind it- to enable you to design a truly compelling value proposition.
While presenting some stunning and surprising facts about the human decision making, he provides simple but effective tools to make an impact.