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Free CSK Live Webinar with Christian Wirth: 'How to set value-based prices for complex and innovative products'

webinar/webcast (English)
2022-01-27 16:00
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Prices have a huge impact on your bottom line and growth. Pricing is often a challenge for companies that offer complex and innovative products and services. The value they offer their customers is difficult to quantify and references are lacking. Companies can only rely on a small amount of historical data and a direct comparison with the competition is often not possible.

In this webinar of Christian Wirth, managing director of Optimal Price GmbH, shows with many best practice examples how you can

  • encourage the willingness-to-pay of your customers
  • make your solution easy to sell and up-sell
  • leverage the growth and success of your customers
  • establish a pricing model based on a partnership with your customers
  • secure buy-in from all your pricing stakeholders.

The webinar lasts 45 minutes in total. At the end of the webinar there will be time to answer your questions.


All Dates

  • 2022-01-27 16:00