The Global CSK BidMaster™ Programme
The ultimate professional curriculum in the bid/proposal space
Spanning 12 weeks, this comprehensive program covers the entire BidMaster™ framework and contains loads of hands-on examples and best practice guidance to develop winning proposals.
The BidMaster™ framework provides methods, tools and structures to cover the entire proposal process, from RFP analysis to document production, from proposal office installation to proposal presentation. It enables Bid and Proposal Teams to work more efficiently while winning more deals.
The program combines the cost benefit of a typical web-based solution with the advantages of an on-site training. As opposed to other typical online training concepts, it provides interactive access to a real trainer delivered over the web. This means participants can resolve issues in real time and comprehension and retention is increased. To compensate with the potential disadvantage of the fact that you might not be able to attend the session, we record all webinars for you so that you still have access to the same content, too.
The program includes:
1️⃣ access to 10 interactive live online sessions à 60 to 180 minutes with proposal legend Chris Kälin, the author of The Ultimate Bid and Proposal Compendium
2️⃣ free access to all session recordings
3️⃣ free access to the CSK Knowledge Portal
4️⃣ free copy of the Ultimate Bid and Proposal Compendium (eBook 400+ pages)
5️⃣ free access to all course slides (350+ slides)
6️⃣ free CSK Glossary (300+ terms)
7️⃣ Credly Digital Credentials: Digital Badge and individual, verified PDF course confirmation
8️⃣ optional end-of-program exam: Become a Certified BidMaster™ (including additional Digital Badge and individual, verified PDF certificate)
9️⃣ access to exclusive WhatsApp community
Learn more
CSK BidMaster™ Academy - Course Overview
For everyone in the bid/proposal space: For experienced professionals as well as for new hires
It is for everyone involved in proposal development, regardless of the industry. It is for new hires as well as for experienced bid and proposal managers or opportunity/capture professionals.
Each module is about two hours. Participants can either book the entire series (at a discounted rate) or select specific modules. All registrants receive a link to the recording afterwards, regardless of attendance.
Digital Badge and Individual Course Certificate (PDF)
Upon completion of the course, all attendees of the complete program will receive an individual Certificate of Participation as a PDF document. They will also be provided with a Credly Digital Badge to publicly prove your participation, at no further cost:
- Digital badges don’t expire.
- The authenticity of your achievement can be easily and instantly verified by third parties.
- Share your badge in your LinkedIn profile (under Licenses and Certifications) or on other major social media platforms, or in your CV/resume or email signature
APMP CEUs/CPDs
Each session is eligible for 22 APMP CEUs/CPDs.
Please APMP's website to see how to collect and log your APMP CEUs/CPDs to maintain your certification.
Optional: End-of-program assessment - Become a Certified BidMaster
As an option, participants can sit the end-of-program assessment, free of charge. Successful candidates receive a Certified BidMaster™ Digital Badge and an individual Certificate of Achievement in PDF format. This exam is exclusive to attendants of this course curriculum.
To become a Certified BidMaster™, participants need to:
- Attend at least 70% of the modules as a live participant.
- Sit the 90 minutes end-of-training assessment and achieve at least Bronze level
- Submit a proposal text sample based on a given scenario
Your Trainer
Christopher S. Kälin is a global authority on bid and proposal management.
He gives public and corporate seminars, conducts live and virtual training programmes on how to win more business with convincing proposals and bid management best practices. He has worked with companies around the world to improve their success rate, creating over 50 billion dollars in business. He was co-founder and chairman of the APMP DACH chapter and Regional Director for Europe/Africa. He is APMP certified at the Professional Level (CPP APMP) and is an APMP Approved Trainer. In 2013, he also received the prestigious Fellows Award.
Content
- Session 1: Understanding the fundamentals of modern bid management
- Session 2: Taking the customer’s perspective
- Session 3: Developing your proposal plan and mastering the bid/proposal process
- Session 4: Planning and developing compelling content: The Storyline™ Approach
- Session 5: Tactical pricing and value creation
- Session 6: Truly compelling Executive Summaries
- Session 7: Producing the final proposal with maximum impact
- Session 8: Creating appealing proposal graphics
- Session 9: Successful negotiations for bidders
- Session 10: Powerful proposal presentations
Dates/Times
2025 Series III:
- Session 1 (75-90 minutes):
Understanding the fundamentals of modern bid management
Thursday, September 11, 2025, 08:00 a.m. ET/EDT (Eastern US), 01:00 p.m. BST
(London), 14:00 CEST (Berlin, Paris, Johannesburg), 17:30 IST (India)
- Session 2 (75-90 minutes):
Taking the customer’s perspective
Thursday, September 18, 2025, 08:00 a.m. ET/EDT (Eastern US), 01:00 p.m. BST
(London), 14:00 CEST (Berlin, Paris, Johannesburg), 17:30 IST (India)
- Session 3 (about 120 minutes):
Developing your proposal plan and mastering the bid/proposal process
Thursday, September 25, 2025, 08:00 a.m. ET/EDT (Eastern US), 01:00 p.m. BST
(London), 14:00 CEST (Berlin, Paris, Johannesburg), 17:30 IST (India)
- Session 4 (150-180 minutes):
Planning and developing compelling content: The Storyline™ Approach
Thursday, October 2, 2025, 08:00 a.m. ET/EDT (Eastern US), 01:00 p.m. BST
(London), 14:00 CEST (Berlin, Paris, Johannesburg), 17:30 IST (India)
- Session 5 (75-90 minutes):
Tactical pricing and value creation
Thursday, October 23, 2025, 08:00 a.m. ET/EDT (Eastern US), 01:00 p.m. BST
(London), 14:00 CEST (Berlin, Paris, Johannesburg), 17:30 IST (India)
- Session 6 (90-120 minutes):
Truly compelling Executive Summaries (and other key parts of your proposal)
Thursday, October 30, 2025, 09:00 a.m. ET/EDT (Eastern US), 01:00 p.m. GMT
(London), 14:00 CET (Berlin, Paris, Johannesburg), 18:30 IST (India)
- Session 7 (about 60 minutes) and Session 8 (75-90 minutes):
Producing the final proposal with maximum impact and creating appealing proposal graphics
Thursday, November 6, 2025, 08:00 a.m. ET/EST (Eastern US), 01:00 p.m. GMT
(London), 14:00 CET (Berlin, Paris, Johannesburg), 18:30 IST (India)
- Session 9 (150-180 minutes):
Successful negotiations for bidders
Thursday, November 13, 2025, 08:00 a.m. ET/EST (Eastern US), 01:00 p.m. GMT
(London), 14:00 CET (Berlin, Paris, Johannesburg), 18:30 IST (India)
- Session 10 (150-180 minutes):
Powerful proposal presentations
Thursday, November 20, 2025, 08:00 a.m. ET/EST (Eastern US), 01:00 p.m. GMT
(London), 14:00 CET (Berlin, Paris, Johannesburg), 18:30 IST (India)
Your Investment
For all sessions (10 sessions + optional end-of-program test + Compendium + recording access + portal access + glossary):
EUR 2490 / GBP 2090 / USD 2590
Single session:
Between EUR 129 / GBP 119 / USD 139 and EUR 389 / GBP 319 / USD 399: register here
Preconditions
none
Language
English
