2. Storyline Workshop

CSK Storyline Workshop

The quality of any document depends on the right story and on the convincing arguments behind this story: the storyline. The Message Tree workshop addresses the systematic development of a story and a logically structured, easy-to-understand storyline, based on what is called a Message Tree.

This course addresses anyone who needs to write "convincing" documents, such as business writers, proposal managers and other writers (such as subject matter experts), as well as salespeople who are involved in the proposal process.

Content

  • Participants study the success factors of a convincing document or a winning proposal.
  • Participants develop "Key Messages" and write a logical, convincing storyline using the concept of a Message Tree.
  • Participants practise the formulation of compelling text, using real examples to apply the "Seven Golden Style Guidelines".

Method

  • Interactive 1- or 2-day workshop with max. 20 participants.
  • Theoretical input and practical tools.
  • Exercises and real-life case examples.
  • Qualified and structured feedback from trainer and participants.

Duration

1 or 2 day(s) (~ 08.30 a.m. — 5.30 p.m.)

Pre-qualification

none

Languages

English, German

public workshops

  • 1. BidMaster Workshop +

    This 2- or 3-day training course is designed to set up entire bid/proposal teams. It covers the BidMaster™ framework and contains many practical examples and exercises. The BidMaster™ framework provides methods, tools and structures to cover the entire proposal process, Read More
  • 2. Storyline Workshop +

    The quality of any document depends on the right story and on the convincing arguments behind this story: the storyline. The Message Tree workshop addresses the systematic development of a story and a logically structured, easy-to-understand storyline, based on what Read More
  • APMP foundation-level workshop +

    This 1-day course gives you a comprehensive overview on proposal management best practices to prepare you for the APMP Foundation-Level exam. It concludes with the exam. This training is based on the most current APMP competencies (from May 2016). Content Read More
  • 1