Free CSK Live Webinar with Christian Wirth: 'How to set value-based prices for complex and innovative products'

Prices have a huge impact on your bottom line and growth. Pricing is often a challenge for companies that offer complex and innovative products and services. The value they offer their customers is difficult to quantify and references are lacking. Companies can only rely on a small amount of historical data and a direct comparison with the competition is often not possible.

In this webinar of Christian Wirth, managing director of Optimal Price GmbH, shows with many best practice examples how you can

• encourage the willingness-to-pay of your customers
• make your solution easy to sell and up-sell
• leverage the growth and success of your customers
• establish a pricing model based on a partnership with your customers
• secure buy-in from all your pricing stakeholders.

The webinar lasts 45 minutes in total. At the end of the webinar there will be time to answer your questions.